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Magical words used to describe11/12/2023 My Most Frequently Used Magic Words “Most people…” ![]() turning “Would you like 1 or 3 bottles?” into “Would 3 bottles be enough for you?”) “If I can come down 10% on the price, can you complete the purchase today?”) “The good news is that we’ve got a robust training program and 24/7 customer support, so we’ll make sure you’re getting the most out of your product from day 1.”) “Most people in your situation would probably select the middle option.”) “If you decide to give this a try, then I promise you won’t be disappointed.”) ![]() There are two types of people in this world….turning “Do you have any questions?” into “What questions do you have for me?”) I’m guessing you haven’t got around to….“Would you be open-minded about giving this a chance?”) I recommend picking up the book to get more context and more examples (it’s so short that pasting any more would essentially be copying over the whole book): Jones begins the book by sharing his observation that successful people have one thing in common: “they know exactly what to say, how to say it, and how to make it count.” Magic Words are his cataloged collection of the words and phrases that successful people use to influence others in conversations. Using words that talk straight to the part of the brain that is free from maybes and responds on reflex gives you a fair advantage in conversation and can result in you getting your own way more often. It works a little like a computer-it has only “yes” and “no” outputs and can never land on a “maybe.” It is strong and decisive and moves quickly. The subconscious brain is a powerful tool in decision-making because it is preprogrammed through our conditioning to make decisions without overanalyzing them. Magic Words are sets of words that talk straight to the subconscious brain. ![]() I’m not going to give a detailed summary of the book, but I’ll quote a few things and mostly dive into the actual “Magic Words” that Jones presents and how I find some of them useful in my daily conversations. But its value was in making me think about the words I use in my day-to-day conversations and what kinds of adjustments I can make to shape conversations in favorable ways. As in, you can probably finish it in under 1 hour if not less than 40 minutes. Exactly What to Say: The Magic Words for Influence and Impact by Phil M Jones is a very quick read.
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